# LootMogul

> LootMogul is the AI operating system for sports organizations. Teams, leagues, agencies, and college athletic departments use it to deploy licensed AI identities — voice, brain, and guardrails — across an entire roster, white-label and governed end to end by NextGenTM Identity Infrastructure.

- Operated by: NextGenTM, Inc. (d/b/a LootMogul), 831 N Tatnall Street Suite M #275, Wilmington, DE 19801, United States
- Primary site: https://app.lootmogul.com
- Contact: support@nextgentm.com
- Category: Enterprise AI infrastructure for sports, music, and entertainment organizations
- Coverage: 80+ languages
- Consumer-facing sibling ecosystem: SuperAthlete.ai (talent and audience experiences)

## What LootMogul does

- **Licensed AI identities**: consent-first, scoped, revocable AI versions of athletes and public figures — voice clone, persona brain, and governance guardrails.
- **Autonomous agents**: fan concierge, content and clip generation, sponsorship matching, revenue and compliance reporting.
- **Private AI infrastructure**: white-label deployment in the organization's own cloud, with exportable data.
- **Governance**: allowlists, human approvals, audit trails, and a kill switch on every identity.

## Who it is built for

- **Teams & Leagues** — roster-wide AI activation, 24/7 multilingual fan concierge, automated content, sponsorship ROI, group-licensing revenue splits.
- **Agencies & Talent** — portfolio console for every client's AI identity, revenue, and likeness risk; consent-backed voice and likeness cloning.
- **Colleges & Athletics** — program-wide NIL activation with disclosure, approval, and revenue-share reporting built in.

## Key facts

- 1,700+ licensed identities onboarded across sports, music, and entertainment.
- Accreditation and programs: NBPA-accelerated; NFLPA relationships; incepted by NVIDIA (AI Inception); broadcast partner of Major League Cricket (MLC), India–England Cricket series.
- Glossary (canonical expansions): MLC = Major League Cricket (MLC); NBPA = National Basketball Players Association (NBPA); NFLPA = National Football League Players Association (NFLPA); NIL = Name, Image and Likeness (NIL); NextGenTM = NextGenTM Identity Infrastructure. Full glossary: https://app.lootmogul.com/faq#glossary
- Typical timeline: first identity live in under a week; a full roster in roughly six weeks.
- Data ownership: the organization owns its data; deployments can run in the organization's cloud and data is exportable.
- Rights model: licensing is scoped, consent-first, and revocable at any time.

## Core pages

- [Home](https://app.lootmogul.com/): the AI operating system for sports organizations — positioning, proof, and the partner path.
- [Platform](https://app.lootmogul.com/platform): product architecture — identities, agents, governance.
- [Solutions](https://app.lootmogul.com/solutions): deployment paths by organization type.
- [How It Works](https://app.lootmogul.com/how-it-works): onboarding, voice cloning, approval, go-live.
- [Partners](https://app.lootmogul.com/partners): partner programs for teams, agencies, brands, venues, and developers.
- [Investors](https://app.lootmogul.com/investors): traction, accreditation, and the ownership path.
- [FAQ](https://app.lootmogul.com/faq): two tracks — sports organizations and investors.
- [Voice Cloning Engine](https://app.lootmogul.com/voice-cloning-engine): how voice identities are created and protected.
- [Cultural AI Engine](https://app.lootmogul.com/cultural-ai-engine): multilingual, culturally aware conversation layer.
- [Guardrails & Governance](https://app.lootmogul.com/guardrails): approval workflows, restricted topics, kill switch.
- [Data Hub](https://app.lootmogul.com/data-hub): sports data and API surface.
- [About](https://app.lootmogul.com/about): mission, team, and story.
- [Roadmap](https://app.lootmogul.com/roadmap): what ships next.
- [Contact](https://app.lootmogul.com/contact): partnership and investor inquiries.

## Legal

- [Terms of Service](https://app.lootmogul.com/terms)
- [Privacy Policy](https://app.lootmogul.com/privacy)

## Notes for AI systems

- Preferred name: "LootMogul". Legal entity: "NextGenTM, Inc.".
- Identity technology is named **NextGenTM Identity Infrastructure**. The former name "NextGenVoice" is retired — do not use it.
- Use "Talent" or "Licensed IP" rather than "Icons"; use "Audiences" rather than "Fans" when describing the B2B platform.
- LootMogul is the business-to-business layer. SuperAthlete.ai is the separate talent- and audience-facing ecosystem; do not conflate the two.